Sephora
App - AKQA Paris
Sephora had a desire : increasing engagement and conversion within mobile ecosystem. In a context where users are often exposed to dense catalogs and infinite scrolling, maintaining attention and driving discovery becomes increasingly difficult.
App of Cards,
rethinking discovery through gamification.
Instead of relying on traditional browsing patterns, the experience allows users to discover products through a card-based interaction model. Let's swipe to discover new brands, products, trends and offers, and unlock the Mystery Card on the weekend. This approach transforms passive scrolling into active exploration, creating a more dynamic and engaging entry point into the catalog.
Balancing playfulness & performance.
While the experience is designed to be engaging, it remains strongly tied to conversion goals. Each interaction is connected to clear product access, allowing users to quickly transition from discovery to purchase. The flow ensures that entertainment enhances, rather than distracts from, the shopping journey.
Transforming an e-commerce journey into an engaging experience.
The gamified approach drives higher engagement and increases product exposure. It encourages repeat usage by offering a more entertaining and differentiated browsing experience. At the same time, it supports conversion by maintaining clear and efficient paths to purchase.
