Louis Vuitton
E-commerce - AKQA
Since 2018, we build a user experience and design solutions to highlight Louis Vuitton content and facilitate navigation through the website.
Designed for comfort and ease.
From a unified navigation, explore the subcategories to find the content you need. Pages are quite static with little contextual information or interactive tools to explore products deeper and help clients feel confident in making the right purchase. We rethink UX, design and also product photography to highlight materials, details, and magnify those luxury products.
We rethought a user-centered checkout experience.
Thanks to user testing, we understood clients frustration when they order online. We created a simple and intuitive checkout to make the consumer experience faster and more fluid. The design of the checkout page is crucial in the consumer journey. If the design is good, it can help convert a customer into a returning user. The last past year, we designed not less than 400 screens to cover local specificities all over the world.
It's not just about shopping. It's also about discovering.
The Magazine, the new LV Now, is split in several sections to discover new creations, fashion shows, campaigns, or exhibitions and artists of La Fondation Louis Vuitton. All you need to be inspired and connected with the world of high fashion.
